Among global experts on Sustainable Hospitality, there seem to be two coexisting, and sometimes contradictory, concepts for structuring sustainability measures. On the one hand, there is a call to follow and comply with globally recognized standards and certification schemes (e.g. CSR or ESG), which defend the ability to measure performance vs. proposed objectives; promoting transparency […]
ESG Sustainability – Environmental, Social and Governance -Criteria in Hospitality.
How can capital allocation transform the hospitality business for the better? Practical implications for Environmental, Social and Governance (ESGs) criteria in Hospitality. Hospitality businesses implementing a sustainability strategy, starting their Environmental, Social, and Governance (ESG) non-financial reports should consider the advances of the European Financial Reporting Advisory Group EFRAG and European regulation. Many companies have […]
Sustainability in Tourism requires Requalification
I believe that we still need more international and national investment to finance new hospitality units’ projects. However, I also believe that they should rethink their location, avoiding regions that are completely saturated regarding hotel accommodation. Our country is so rich and still we have regions that need tourism as a lever for many other […]
The Importance of Sleep
In Integrative and Longevity Medicine, we give increasingly importance to choices and lifestyle, as determinants for a full and healthy life. This means that food, exercise, relationships, work, interests, and hobbies are important, as the quality of sleep. However, it is still unusual to talk about the quality of sleep, however, this is a determining […]
Greenwashing: The Hidden Lie of the Empty, Aimlessly and Valueless Brands
We’ve addressed the importance of “walking the talk” before. In a previous article on how marketing can be the pioneer of sustainability, we wrote that “sustainable marketing must be able to fulfill the core objectives of its activity, generating wealth for the business and the community in which it operates, responding to customer needs, without […]
Strategic Vision is Mandatory for those Brands who want to Evolve.
It is one of the biggest business gaps of the National Hotel Brands. A conservative mind-set that fears change when change is the only certainty we have. Without vision, the “path is short”, the focus relies on the present moment and often lives haunted by the past. “Change has never been so fast and will […]
New Year! New live?
Each New Year that God grants us is a New Opportunity to accomplish lots of things, complete some others and fix many others. And do we really do the same every year? We start a New Year with several promises: “This year I will lose weight, eat healthy food”; “I’m going to the gym”; “I […]
Michelin Green Stars: The Sustainable Luxury Stars.
New Year, New Stars! 2021 ended with a Michelin Gala that awarded new restaurants the famous red and white star of Gastronomic excellence (with some surprises when it comes to new awardees). But the big news at the end of the last year was not the attribution of this traditional award, but who was amongst […]
Time is Money and a Priority in This New Year
Relying on our vast experience in negotiating with the financial system, we have the idea that the banking sector has two very different ways of working with companies: • On the one hand, a more classic approach to functioning, where everything takes a long time – 3 or 4 months is not too long to […]
Winter Wellness Wisdom
Let it snow! The new year is imminent and we all love the endless possibilities of starting afresh that a clean cycle presents. Now is the time to truly tune into the intentions we may have and focus on those projects and deepest interests we dream of. Ask yourself, how you want to complete the […]