Leaders are pressured to do the right thing, choose the right product and services, and deploy the “right strategies” that allow company growth year after year. Not to mention the challenges that emerge along the way, especially in long and messy processes, such as asset pre-openings, re-branding or retrofits. To create value in the industry, […]
In the 21st century, we continue to see a structural delay in relation to the role of digital marketing in the hospitality industry. We could say that it is one of the industries that stands to gain the most from a solid digital marketing strategy – the use of digital media for researching and purchasing […]
My mission is to pass on knowledge, to clarify doubts, to be the friendly shoulder of technology for the sector and for customers. It is with great admiration that I see a huge confusion about what 5G is, the much talked about and already controversial technological baby. And it is with some indignation that I […]
How many times has Email Marketing been declared dead? Year after year, fallacious articles appear around this email marketing that will not survive much longer. Considered by many to be an invasive means of communication, often confused with spam, it is actually a critical tool for maintaining proximity with customers, building loyalty and, ideally, generating […]
Choosing the song is all it takes or is it necessary to do something else?Designing an environmental system in a hotel may be a simpler step but it requires much more than we might think! From Ideal to Reality:Music, and its combination with sound equipment, makes any environment more pleasant and comfortable. Ideally, we create […]
Well-being technology comes to us through mobile phones, in App format, and providing the most diverse solutions to strengthen physical, mental, and spiritual health. Wellness Apps are the tools we most reached out during the pandemic, and we will keep using them even after it ends. We naturally associate well-being with disconnecting from world whose […]
It is increasingly one of the most valued points in the guest experience inside the room. Every day I am confronted with the same question: Why can’t I use a Standard TV from a common store in my hotel? Some manufacturers boast three types of TV:1. Home use2. Suitable for hotels / hospitals3. TVs for […]
As previously mentioned in the ABC Sustainable Luxury Hospitality blog, designing a multiservice network for a hospitality unit (which includes Voice, IPTV and Internet) is not always consensual regarding the technology to be used. Maintaining an open mind towards all solutions, I consider that the most important thing is that the decision results in benefits, […]
Not a novelty in the digital world, chatbots are a tool yet to be discovered for many companies, especially in the hospitality segment. There are few hotel websites that offer this tool that allows direct interaction with costumers, a fact that we believe is largely due to a certain lack of digital maturity that still […]
“Contactless” has come to stay, at least in the near future. The paradigm of a hospitality focused on procedures has evolved to a version more focused on the art of welcoming, in proximity, privileging and promoting relations between the guest and the hotelier. We are in a different Age of Hospitality, the traditional method is […]
