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ABC Hospitality - The Importance of Influencer Marketing in Hospitality
11 January, 2023  |  By Maria João Proença  |  In Branding and Communication, Digital Marketing, Hotel Consulting, Hotel Management, Sales Strategy
The Importance of Influencer Marketing in Hospitality

You might have already heard that “word-of-mouth is the best type of advertising”. While before, that “word-of-mouth” was limited to friends, coworkers or any other people with whom we had direct contact, today, this influence extends beyond borders and personal acquaintances. At the origin of this phenomenon are social networks. Their evolution has been super-sonic. […]

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ABC Hospitality - Google Travel Ads
15 June, 2022  |  By Maria João Proença  |  In Branding and Communication, Digital Marketing, Hotel Consulting, Hotel Management, Sales Strategy, Wellness Hospitality
Google Travel Ads to Boost Direct Sales on your Website

Today we address the eternal struggle that hoteliers face regarding OTAs. In a 2019’s article on digital marketing strategies, Guestcentric estimated that 70% of hotel reservations were made through the giant OTAs, namely Booking.com and Expedia, and that this was largely due to the huge investment made by these companies on digital marketing, unthinkable for […]

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ABC Hospitality - Strategic Vision is Mandatory
31 January, 2022  |  By Ana Cristina Guilherme  |  In Branding and Communication, Hotel Consulting, Hotel Management, Sales Strategy, Sustainability, Wellness Hospitality
Strategic Vision is Mandatory for those Brands who want to Evolve.

It is one of the biggest business gaps of the National Hotel Brands. A conservative mind-set that fears change when change is the only certainty we have. Without vision, the “path is short”, the focus relies on the present moment and often lives haunted by the past. “Change has never been so fast and will […]

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ABC Hospitality - Wellness Hospitality - Innovation: The Ripple Effect
9 August, 2021  |  By Ana Cristina Guilherme  |  In Branding and Communication, Financial Sustainability, Hotel Consulting, Hotel Management, Sales Strategy, Wellness Hospitality
Wellness Hospitality: Trend, Innovation and Reality

We must foresee the Future to create in the Present – a Greater Systemic Vision. Pioneer Brands pay a high price for challenging the old system but, in the end, they only gain by fulfilling their purpose and thriving in a new reality. “Trend” – One of the clichéd words of the present times. We […]

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ABC Hospitality - A True Brand - Structured, Sustainable & Special
23 June, 2021  |  By Ana Cristina Guilherme  |  In Branding and Communication, Digital Marketing, Hotel Consulting, Hotel Management, Sales Strategy
How to create brands in a true, structured, sustainable and, above all, purposeful way?

The economy is showing the first signs of recovery, and with good indicators, Tourism and Hospitality are two sectors that embrace this new phase with a renewed desire to move forward. There are new brands arising, hotel projects to open, and others planned for the next few years, especially 2022. Have we learned something in […]

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ABC Hospitality - Quantity VS Sustainability
26 May, 2021  |  By Luis Barbosa  |  In Financial Sustainability, Hotel Consulting, Hotel Management, Sales Strategy
Quantity VS Sustainability

The context of rebound that we are living today and that we managed to envision, with the return of Tourism and the gradual lifting of restrictions, leads me to address, once more, a topic that is dear to my heart (from the sentimental point of view), but also that we have been paying dearly (from […]

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