You might have already heard that “word-of-mouth is the best type of advertising”. While before, that “word-of-mouth” was limited to friends, coworkers or any other people with whom we had direct contact, today, this influence extends beyond borders and personal acquaintances. At the origin of this phenomenon are social networks. Their evolution has been super-sonic. […]
Today we address the eternal struggle that hoteliers face regarding OTAs. In a 2019’s article on digital marketing strategies, Guestcentric estimated that 70% of hotel reservations were made through the giant OTAs, namely Booking.com and Expedia, and that this was largely due to the huge investment made by these companies on digital marketing, unthinkable for […]
It is one of the biggest business gaps of the National Hotel Brands. A conservative mind-set that fears change when change is the only certainty we have. Without vision, the “path is short”, the focus relies on the present moment and often lives haunted by the past. “Change has never been so fast and will […]
We must foresee the Future to create in the Present – a Greater Systemic Vision. Pioneer Brands pay a high price for challenging the old system but, in the end, they only gain by fulfilling their purpose and thriving in a new reality. “Trend” – One of the clichéd words of the present times. We […]
The economy is showing the first signs of recovery, and with good indicators, Tourism and Hospitality are two sectors that embrace this new phase with a renewed desire to move forward. There are new brands arising, hotel projects to open, and others planned for the next few years, especially 2022. Have we learned something in […]
The context of rebound that we are living today and that we managed to envision, with the return of Tourism and the gradual lifting of restrictions, leads me to address, once more, a topic that is dear to my heart (from the sentimental point of view), but also that we have been paying dearly (from […]
