In football, we are used to hear that structure don’t win matches, they win championships. In companies and hotels, it is quite similar. Those who think they can win without being professionally supported are experiencing ephemeral days of illusion. Entrepreneurs certainly have their creative, visionary, and motivating role. But it is necessary to rely on […]
We must foresee the Future to create in the Present – a Greater Systemic Vision. Pioneer Brands pay a high price for challenging the old system but, in the end, they only gain by fulfilling their purpose and thriving in a new reality. “Trend” – One of the clichéd words of the present times. We […]
A recent article by Prof. Maria Escarreja, professor at the Católica Lisbon School of Business & Economics, summarized the new paradigm of a well-being economy that “is approaching”. From the entire article, there is nothing more to disagree than just this last part: “it is approaching”. We are not witnessing the approaching of the Wellness […]
Bill Gates said a few days ago that banking is one of the activities that will disappear in the next 10 to 15 years. Personally, I normally get kind of annoyed at this type of statement because the crystal ball holders and other fortune tellers rarely appear to explain when their prediction has gone wrong. […]
ABC Sustainable Luxury Hospitality creates hotel units in which wellness is understood as an integrative asset: Meaning that the hospitality unit is designed and created in the most genuine and authentic way, based on its Portuguese identity, considering both the historical and local features, creating a concept that involves strategic partnerships in which well-being is […]
The context of rebound that we are living today and that we managed to envision, with the return of Tourism and the gradual lifting of restrictions, leads me to address, once more, a topic that is dear to my heart (from the sentimental point of view), but also that we have been paying dearly (from […]
The covid-19 pandemic is clearly the great catalyst for this new cycle that combines artificial intelligence with environmental technologies, shaping the development of capitalism. Accepting the digital is the main requirement for walking towards “green” and for a more sustainable world, ending the “buzzword” around it and turning it into reality. We all know that […]
