Today we address the eternal struggle that hoteliers face regarding OTAs. In a 2019’s article on digital marketing strategies, Guestcentric estimated that 70% of hotel reservations were made through the giant OTAs, namely Booking.com and Expedia, and that this was largely due to the huge investment made by these companies on digital marketing, unthinkable for […]
In the 21st century, we continue to see a structural delay in relation to the role of digital marketing in the hospitality industry. We could say that it is one of the industries that stands to gain the most from a solid digital marketing strategy – the use of digital media for researching and purchasing […]
The urge of Marketing Evolution: from the prices war to the differentiating value of each brand. The book “Blue Ocean Strategy” Harvard Business School Press by W. Chan Kim and Renée Mauborgne was launched in 2005, a work that challenged the theories set until today relying on a new management paradigm that is essential in […]
We’ve addressed the importance of “walking the talk” before. In a previous article on how marketing can be the pioneer of sustainability, we wrote that “sustainable marketing must be able to fulfill the core objectives of its activity, generating wealth for the business and the community in which it operates, responding to customer needs, without […]
According to Philip Kotler, “the concept of sustainable marketing holds that an organization should meet the needs of its present consumers without compromising the ability of future generations to fulfill their own needs.” To his words, we will add that sustainable marketing must be able to fulfill the core objectives of its activity, generating wealth […]
A provocative title, but purposefully chosen. If 2021 was already an exceptional year, 2022 anticipates even better results. Foreseeing the Future is Acting in the Present – The New Age of True Wellness & Healing Hospitality. I believe that either it goes well, or it goes “very well”. It is fascinating to analyze how the […]
How many times has Email Marketing been declared dead? Year after year, fallacious articles appear around this email marketing that will not survive much longer. Considered by many to be an invasive means of communication, often confused with spam, it is actually a critical tool for maintaining proximity with customers, building loyalty and, ideally, generating […]
Well-being technology comes to us through mobile phones, in App format, and providing the most diverse solutions to strengthen physical, mental, and spiritual health. Wellness Apps are the tools we most reached out during the pandemic, and we will keep using them even after it ends. We naturally associate well-being with disconnecting from world whose […]
“Step by step, we too at ABC Hospitality are building a legacy by contributing to the whole.” We have already written about it before in the article Innovation, Vision, Creation and Management, and we return to the topic whenever we describe our brand’s DNA. We talk about community and our role in the construction of […]
The economy is showing the first signs of recovery, and with good indicators, Tourism and Hospitality are two sectors that embrace this new phase with a renewed desire to move forward. There are new brands arising, hotel projects to open, and others planned for the next few years, especially 2022. Have we learned something in […]
