You may have come across this phrase – “Content is King.” While content marketing was initially seen as just a way for competitors to stand out, it is now a necessity for any modern brand. If you own or run a hotel, you have a deeper relationship with your customers than managers of other companies. […]
The Importance of Influencer Marketing in Hospitality
You might have already heard that “word-of-mouth is the best type of advertising”. While before, that “word-of-mouth” was limited to friends, coworkers or any other people with whom we had direct contact, today, this influence extends beyond borders and personal acquaintances. At the origin of this phenomenon are social networks. Their evolution has been super-sonic. […]
Have you heard about Digital Pollution? What can Consumers and Companies do to Reduce their Impact?
What is digital pollution?It’s amazing how the world wide web and “the cloud” have transformed our lives. Using technology daily allowed us to be near to our friends and family, work more efficiently due to the proximity to our teams and the possibility of sharing information with our colleagues, easily access our favorite music and […]
Google Travel Ads to Boost Direct Sales on your Website
Today we address the eternal struggle that hoteliers face regarding OTAs. In a 2019’s article on digital marketing strategies, Guestcentric estimated that 70% of hotel reservations were made through the giant OTAs, namely Booking.com and Expedia, and that this was largely due to the huge investment made by these companies on digital marketing, unthinkable for […]
Digital Marketing: the Most Feared Implementation in Hospitality.
In the 21st century, we continue to see a structural delay in relation to the role of digital marketing in the hospitality industry. We could say that it is one of the industries that stands to gain the most from a solid digital marketing strategy – the use of digital media for researching and purchasing […]
What Kind of Relationship do You Want to Establish with Your Customers?
The urge of Marketing Evolution: from the prices war to the differentiating value of each brand. The book “Blue Ocean Strategy” Harvard Business School Press by W. Chan Kim and Renée Mauborgne was launched in 2005, a work that challenged the theories set until today relying on a new management paradigm that is essential in […]
Greenwashing: The Hidden Lie of the Empty, Aimlessly and Valueless Brands
We’ve addressed the importance of “walking the talk” before. In a previous article on how marketing can be the pioneer of sustainability, we wrote that “sustainable marketing must be able to fulfill the core objectives of its activity, generating wealth for the business and the community in which it operates, responding to customer needs, without […]
More than Communicating how “green” is your Brand, Marketing is the Pioneer of Sustainability.
According to Philip Kotler, “the concept of sustainable marketing holds that an organization should meet the needs of its present consumers without compromising the ability of future generations to fulfill their own needs.” To his words, we will add that sustainable marketing must be able to fulfill the core objectives of its activity, generating wealth […]
The Positive Side of COVID: The Explosion of the WELLNESS & HEALING Segment in the Hospitality and Tourism sector. What’s awaiting us in 2022?
A provocative title, but purposefully chosen. If 2021 was already an exceptional year, 2022 anticipates even better results. Foreseeing the Future is Acting in the Present – The New Age of True Wellness & Healing Hospitality. I believe that either it goes well, or it goes “very well”. It is fascinating to analyze how the […]
The Email Marketing made from real messages for real people is alive and kicking!
How many times has Email Marketing been declared dead? Year after year, fallacious articles appear around this email marketing that will not survive much longer. Considered by many to be an invasive means of communication, often confused with spam, it is actually a critical tool for maintaining proximity with customers, building loyalty and, ideally, generating […]