You may have come across this phrase – “Content is King.” While content marketing was initially seen as just a way for competitors to stand out, it is now a necessity for any modern brand. If you own or run a hotel, you have a deeper relationship with your customers than managers of other companies. […]
And What When a Brand is Truly a Lifestyle?
In the “game of appearances,” he who is Real is King! The metaphors that are part of our Life also apply to Branding and Marketing: do we use our talent or gift in a mission for the truth or lies? Branding is for Purpose ABC Sustainability Luxury Hospitality was born compelled by a well-defined purpose […]
Education and Training for the New Generation
There is a great need to alter teaching methods to prepare and accompany this century’s greatest revolution. Change has become the basis of any equation in our professional and personal life. We have long since stopped having a life with “only” two parts: a period of learning followed by another of work. No one knows […]
The Importance of Influencer Marketing in Hospitality
You might have already heard that “word-of-mouth is the best type of advertising”. While before, that “word-of-mouth” was limited to friends, coworkers or any other people with whom we had direct contact, today, this influence extends beyond borders and personal acquaintances. At the origin of this phenomenon are social networks. Their evolution has been super-sonic. […]
Are Sustainability Practices enough to give Hotels a Competitive Advantage?
The risks affecting the hospitality industry are not only related to inflation, war, and geopolitics. Science has proven that climate-related risks and biodiversity loss are a threat. The hospitality industry operates in a volatile, uncertain, complex, and ambiguous environment. With constant unpredictable change being the norm in many industries, it is difficult to predict and […]
It’s not about Change, It’s About Evolving
It is not the strongest brands that survive, nor the smartest, but the ones that manage to adapt to evolution and even with them nothing can be taken for granted. I believe that we can always do more, better and differently. Just as each person is unique, each Brand is unique and has immense value […]
Reflection on The Path We Believe In
September is coming and, along with it, the last 4 months of the year 2022, as we know that many of the decisions we make “here and now” will have impact in the new year. The essential is: Stop and look back, being able to zoom out the path you’ve taken so far. It is […]
Hotel Essence: How to Integrate Environmental, Social, and Governance Practices into Hotel Operations?
Leaders are pressured to do the right thing, choose the right product and services, and deploy the “right strategies” that allow company growth year after year. Not to mention the challenges that emerge along the way, especially in long and messy processes, such as asset pre-openings, re-branding or retrofits. To create value in the industry, […]
True Wellness & Healing Hospitality Concepts
One of ABC Hospitality’s added value is the creation of unique, differentiating, authentic concepts, based on the true Wellness & Healing experience, always with sustainability as an integral part. These concepts are based on a deep “study” and “wisdom”, necessary to be able to move the ideas from the paper to effective practice, both in […]
Google Travel Ads to Boost Direct Sales on your Website
Today we address the eternal struggle that hoteliers face regarding OTAs. In a 2019’s article on digital marketing strategies, Guestcentric estimated that 70% of hotel reservations were made through the giant OTAs, namely Booking.com and Expedia, and that this was largely due to the huge investment made by these companies on digital marketing, unthinkable for […]