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ABC Hospitality - Digital Marketing - The Most Feared Implementation in Hospitality
19 April, 2022  |  By Digital Marketing  |  In Branding and Communication, Digital Marketing, Hotel Consulting, Hotel Management, Technology
Digital Marketing: the Most Feared Implementation in Hospitality.

In the 21st century, we continue to see a structural delay in relation to the role of digital marketing in the hospitality industry. We could say that it is one of the industries that stands to gain the most from a solid digital marketing strategy – the use of digital media for researching and purchasing […]

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ABC Hospitality - Brand Love Tunnel
5 April, 2022  |  By Ana Cristina Guilherme  |  In Branding and Communication, Digital Marketing, Hotel Consulting, Hotel Management
What Kind of Relationship do You Want to Establish with Your Customers?

The urge of Marketing Evolution: from the prices war to the differentiating value of each brand. The book “Blue Ocean Strategy” Harvard Business School Press by W. Chan Kim and Renée Mauborgne was launched in 2005, a work that challenged the theories set until today relying on a new management paradigm that is essential in […]

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ABC Hospitality - Strategic Vision is Mandatory
31 January, 2022  |  By Ana Cristina Guilherme  |  In Branding and Communication, Hotel Consulting, Hotel Management, Sales Strategy, Sustainability, Wellness Hospitality
Strategic Vision is Mandatory for those Brands who want to Evolve.

It is one of the biggest business gaps of the National Hotel Brands. A conservative mind-set that fears change when change is the only certainty we have. Without vision, the “path is short”, the focus relies on the present moment and often lives haunted by the past. “Change has never been so fast and will […]

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ABC Hospitality - Wellness & Healing Hospitality 2022
29 November, 2021  |  By Ana Cristina Guilherme  |  In Branding and Communication, Digital Marketing, Wellness Hospitality
The Positive Side of COVID: The Explosion of the WELLNESS & HEALING Segment in the Hospitality and Tourism sector. What’s awaiting us in 2022?

A provocative title, but purposefully chosen. If 2021 was already an exceptional year, 2022 anticipates even better results. Foreseeing the Future is Acting in the Present – The New Age of True Wellness & Healing Hospitality. I believe that either it goes well, or it goes “very well”. It is fascinating to analyze how the […]

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ABC Hospitality - Wellness Retreats are Back and with High Demand
28 September, 2021  |  By Ana Cristina Guilherme  |  In Branding and Communication, Wellness Hospitality
Wellness Retreats are Back and with High Demand, nationally and internationally

Hotel Brands are increasingly investing on this international segment that favours our country. We are in the key moment of the Hotel Brands’ strategy readjustment, whether these hotels are settled in the city, countryside or beach – the integration of the Wellness segment in its positioning, value proposition and sale, is now a priority and, […]

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ABC Hospitality - Wellness Hospitality - Innovation: The Ripple Effect
9 August, 2021  |  By Ana Cristina Guilherme  |  In Branding and Communication, Financial Sustainability, Hotel Consulting, Hotel Management, Sales Strategy, Wellness Hospitality
Wellness Hospitality: Trend, Innovation and Reality

We must foresee the Future to create in the Present – a Greater Systemic Vision. Pioneer Brands pay a high price for challenging the old system but, in the end, they only gain by fulfilling their purpose and thriving in a new reality. “Trend” – One of the clichéd words of the present times. We […]

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ABC Hospitality - Digital Accessibility
30 June, 2021  |  By Digital Marketing  |  In Branding and Communication, Digital Marketing, Hotel Consulting, Wellness Hospitality
Digital Accessibility

“Step by step, we too at ABC Hospitality are building a legacy by contributing to the whole.” We have already written about it before in the article Innovation, Vision, Creation and Management, and we return to the topic whenever we describe our brand’s DNA. We talk about community and our role in the construction of […]

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ABC Hospitality - A True Brand - Structured, Sustainable & Special
23 June, 2021  |  By Ana Cristina Guilherme  |  In Branding and Communication, Digital Marketing, Hotel Consulting, Hotel Management, Sales Strategy
How to create brands in a true, structured, sustainable and, above all, purposeful way?

The economy is showing the first signs of recovery, and with good indicators, Tourism and Hospitality are two sectors that embrace this new phase with a renewed desire to move forward. There are new brands arising, hotel projects to open, and others planned for the next few years, especially 2022. Have we learned something in […]

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ABC Hospitality - New Era of Branding
5 May, 2021  |  By Ana Cristina Guilherme  |  In Branding and Communication, Hotel Consulting
There is a new generation of brands.

A solid brand strategy is based on three stages and it necessarily begins with the Branding aspect, then the Marketing and, as a result, the Sales. There is a new generation of Brands that are born respecting these three stages and even more important: they are truly moved by a cause, purpose, or vision, fulfilling […]

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