A provocative title, but purposefully chosen. If 2021 was already an exceptional year, 2022 anticipates even better results. Foreseeing the Future is Acting in the Present – The New Age of True Wellness & Healing Hospitality. I believe that either it goes well, or it goes “very well”. It is fascinating to analyze how the […]
Hotel Brands are increasingly investing on this international segment that favours our country. We are in the key moment of the Hotel Brands’ strategy readjustment, whether these hotels are settled in the city, countryside or beach – the integration of the Wellness segment in its positioning, value proposition and sale, is now a priority and, […]
We must foresee the Future to create in the Present – a Greater Systemic Vision. Pioneer Brands pay a high price for challenging the old system but, in the end, they only gain by fulfilling their purpose and thriving in a new reality. “Trend” – One of the clichéd words of the present times. We […]
“Step by step, we too at ABC Hospitality are building a legacy by contributing to the whole.” We have already written about it before in the article Innovation, Vision, Creation and Management, and we return to the topic whenever we describe our brand’s DNA. We talk about community and our role in the construction of […]
The economy is showing the first signs of recovery, and with good indicators, Tourism and Hospitality are two sectors that embrace this new phase with a renewed desire to move forward. There are new brands arising, hotel projects to open, and others planned for the next few years, especially 2022. Have we learned something in […]
A solid brand strategy is based on three stages and it necessarily begins with the Branding aspect, then the Marketing and, as a result, the Sales. There is a new generation of Brands that are born respecting these three stages and even more important: they are truly moved by a cause, purpose, or vision, fulfilling […]
