September is coming and, along with it, the last 4 months of the year 2022, as we know that many of the decisions we make “here and now” will have impact in the new year. The essential is: Stop and look back, being able to zoom out the path you’ve taken so far. It is […]
Leaders are pressured to do the right thing, choose the right product and services, and deploy the “right strategies” that allow company growth year after year. Not to mention the challenges that emerge along the way, especially in long and messy processes, such as asset pre-openings, re-branding or retrofits. To create value in the industry, […]
One of ABC Hospitality’s added value is the creation of unique, differentiating, authentic concepts, based on the true Wellness & Healing experience, always with sustainability as an integral part. These concepts are based on a deep “study” and “wisdom”, necessary to be able to move the ideas from the paper to effective practice, both in […]
Today we address the eternal struggle that hoteliers face regarding OTAs. In a 2019’s article on digital marketing strategies, Guestcentric estimated that 70% of hotel reservations were made through the giant OTAs, namely Booking.com and Expedia, and that this was largely due to the huge investment made by these companies on digital marketing, unthinkable for […]
The New Investment that is Reinventing Cities. This is one of the segments that is benefiting from the disastrous effects of the Post-Pandemic – Mental Health is now a major priority, whether at Corporate or Individual level. The national cities have here a great opportunity to bet on a segment that is already an international […]
In the 21st century, we continue to see a structural delay in relation to the role of digital marketing in the hospitality industry. We could say that it is one of the industries that stands to gain the most from a solid digital marketing strategy – the use of digital media for researching and purchasing […]
The urge of Marketing Evolution: from the prices war to the differentiating value of each brand. The book “Blue Ocean Strategy” Harvard Business School Press by W. Chan Kim and Renée Mauborgne was launched in 2005, a work that challenged the theories set until today relying on a new management paradigm that is essential in […]
It is one of the biggest business gaps of the National Hotel Brands. A conservative mind-set that fears change when change is the only certainty we have. Without vision, the “path is short”, the focus relies on the present moment and often lives haunted by the past. “Change has never been so fast and will […]
A provocative title, but purposefully chosen. If 2021 was already an exceptional year, 2022 anticipates even better results. Foreseeing the Future is Acting in the Present – The New Age of True Wellness & Healing Hospitality. I believe that either it goes well, or it goes “very well”. It is fascinating to analyze how the […]
Hotel Brands are increasingly investing on this international segment that favours our country. We are in the key moment of the Hotel Brands’ strategy readjustment, whether these hotels are settled in the city, countryside or beach – the integration of the Wellness segment in its positioning, value proposition and sale, is now a priority and, […]
