Change management has become increasingly crucial for the hospitality industry in a constantly evolving world. With rapid transformations driven by technology and consumer behavior, the role of a specialized F&B requalification consulting firm has gained prominence, especially when we consider the need for hospitality companies to adapt to new business paradigms. As in other sectors, […]
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The Importance of Content Marketing in Hospitality
You may have come across this phrase – “Content is King.” While content marketing was initially seen as just a way for competitors to stand out, it is now a necessity for any modern brand. If you own or run a hotel, you have a deeper relationship with your customers than managers of other companies. […]
The growth of interest rates and what to do about it
Since we joined the Eurozone, we have been enjoying much more affordable interest rates in Portugal. So much more affordable that, from time to time, we forget that the money banks lend us is not ours. In this context of the growth of indexing rates, it is fundamental to: choose well the banks we work […]
Excellence in hotel service and sustainability
The intersection of guest experience and sustainability in thriving hotel companies. It can be challenging to provide excellent hotel service and deliver sustainable development performance as different activities and situations happen during daily hotel operations in multiple departments. How do we ensure smooth hotel operations while delivering an unforgettable guest experience? This seven-categories framework will […]
And What When a Brand is Truly a Lifestyle?
In the “game of appearances,” he who is Real is King! The metaphors that are part of our Life also apply to Branding and Marketing: do we use our talent or gift in a mission for the truth or lies? Branding is for Purpose ABC Sustainability Luxury Hospitality was born compelled by a well-defined purpose […]
Education and Training for the New Generation
There is a great need to alter teaching methods to prepare and accompany this century’s greatest revolution. Change has become the basis of any equation in our professional and personal life. We have long since stopped having a life with “only” two parts: a period of learning followed by another of work. No one knows […]
The Importance of Influencer Marketing in Hospitality
You might have already heard that “word-of-mouth is the best type of advertising”. While before, that “word-of-mouth” was limited to friends, coworkers or any other people with whom we had direct contact, today, this influence extends beyond borders and personal acquaintances. At the origin of this phenomenon are social networks. Their evolution has been super-sonic. […]
What Socioeconomic and Environmental Aspects will Shape Hotel Plans in 2023?
As an industry, the challenge of transforming the sector is to look for solutions that address global environmental and social issues in the short and medium term to ensure long-term value creation. In the context of COP27, UNEP’s Emissions Gap Report 2022 found that policies currently in place point to a 2.8°C temperature rise by […]
Portugal is a Natural Wellness Destination “par Excellence”
For some years now, ABC Hospitality has contributed for turning new units and/or hotel renovations into products that provide services and concepts that respond to a growing demand worldwide and that is based on the impact on physical, mental, and spiritual health, in addition to enjoy some “quality time”. The Global Wellness Institute, of which […]
“The Finance Function – Most Observed Gaps”
In Portugal, the practice observed regarding the financial management of companies continues to be marked, in my opinion, by questionable principles that largely justify why we can’t see the great professional talent that, I believe, Portugal really has, reflected in the quality and sustainability of companies more often. Highlight the most blatant problems, I can […]