Peculiar because it generates, above all, “interpersonal” relationships and all the service it provides must be, in the first place, a constant act of “giving”. We “sell” hospitality and this is an art that translates into providing a service that evolves every day and that daily requires professional support that benefits from a lot of […]
Sustainable Hospitality The Post-Covid ScenarioThe easing of restrictions has led to travel levels at pace again. Also, in the EMEA region, room rates are back to what we saw in pre-pandemic and hoteliers must keep driving rates to compensate for inflation costs. We have a triple planetary crisis relating to climate, pollution, and nature. It […]
In the 21st century, we continue to see a structural delay in relation to the role of digital marketing in the hospitality industry. We could say that it is one of the industries that stands to gain the most from a solid digital marketing strategy – the use of digital media for researching and purchasing […]
My mission is to pass on knowledge, to clarify doubts, to be the friendly shoulder of technology for the sector and for customers. It is with great admiration that I see a huge confusion about what 5G is, the much talked about and already controversial technological baby. And it is with some indignation that I […]
The urge of Marketing Evolution: from the prices war to the differentiating value of each brand. The book “Blue Ocean Strategy” Harvard Business School Press by W. Chan Kim and Renée Mauborgne was launched in 2005, a work that challenged the theories set until today relying on a new management paradigm that is essential in […]
In one of the last articles we’ve published, we talked about the importance and courage it takes to change assumptions and paradigms, in a process of self-renewal and transformation, not only at the individual level, but also at the level of organizations. Today, we are witnessing the growing shortage of human resources and one of […]
On a business context, we learned long ago that it is important to live below our capabilities. Use times of peace to prepare for times of war. Create alternatives for less good times. Belmiro de Azevedo used to say that “there were no defeats or definitive victories”. Good days are ephemeral. This serves to say […]
Among global experts on Sustainable Hospitality, there seem to be two coexisting, and sometimes contradictory, concepts for structuring sustainability measures. On the one hand, there is a call to follow and comply with globally recognized standards and certification schemes (e.g. CSR or ESG), which defend the ability to measure performance vs. proposed objectives; promoting transparency […]
How can capital allocation transform the hospitality business for the better? Practical implications for Environmental, Social and Governance (ESGs) criteria in Hospitality. Hospitality businesses implementing a sustainability strategy, starting their Environmental, Social, and Governance (ESG) non-financial reports should consider the advances of the European Financial Reporting Advisory Group EFRAG and European regulation. Many companies have […]
I believe that we still need more international and national investment to finance new hospitality units’ projects. However, I also believe that they should rethink their location, avoiding regions that are completely saturated regarding hotel accommodation. Our country is so rich and still we have regions that need tourism as a lever for many other […]
