You might have already heard that “word-of-mouth is the best type of advertising”. While before, that “word-of-mouth” was limited to friends, coworkers or any other people with whom we had direct contact, today, this influence extends beyond borders and personal acquaintances. At the origin of this phenomenon are social networks. Their evolution has been super-sonic. […]
Have you heard about Digital Pollution? What can Consumers and Companies do to Reduce their Impact?
What is digital pollution?It’s amazing how the world wide web and “the cloud” have transformed our lives. Using technology daily allowed us to be near to our friends and family, work more efficiently due to the proximity to our teams and the possibility of sharing information with our colleagues, easily access our favorite music and […]
Google Travel Ads to Boost Direct Sales on your Website
Today we address the eternal struggle that hoteliers face regarding OTAs. In a 2019’s article on digital marketing strategies, Guestcentric estimated that 70% of hotel reservations were made through the giant OTAs, namely Booking.com and Expedia, and that this was largely due to the huge investment made by these companies on digital marketing, unthinkable for […]
Digital Marketing: the Most Feared Implementation in Hospitality.
In the 21st century, we continue to see a structural delay in relation to the role of digital marketing in the hospitality industry. We could say that it is one of the industries that stands to gain the most from a solid digital marketing strategy – the use of digital media for researching and purchasing […]
Greenwashing: The Hidden Lie of the Empty, Aimlessly and Valueless Brands
We’ve addressed the importance of “walking the talk” before. In a previous article on how marketing can be the pioneer of sustainability, we wrote that “sustainable marketing must be able to fulfill the core objectives of its activity, generating wealth for the business and the community in which it operates, responding to customer needs, without […]
More than Communicating how “green” is your Brand, Marketing is the Pioneer of Sustainability.
According to Philip Kotler, “the concept of sustainable marketing holds that an organization should meet the needs of its present consumers without compromising the ability of future generations to fulfill their own needs.” To his words, we will add that sustainable marketing must be able to fulfill the core objectives of its activity, generating wealth […]
The Email Marketing made from real messages for real people is alive and kicking!
How many times has Email Marketing been declared dead? Year after year, fallacious articles appear around this email marketing that will not survive much longer. Considered by many to be an invasive means of communication, often confused with spam, it is actually a critical tool for maintaining proximity with customers, building loyalty and, ideally, generating […]
Wellness Apps: digital tools at the service of well-being
Well-being technology comes to us through mobile phones, in App format, and providing the most diverse solutions to strengthen physical, mental, and spiritual health. Wellness Apps are the tools we most reached out during the pandemic, and we will keep using them even after it ends. We naturally associate well-being with disconnecting from world whose […]
“Step by step, we too at ABC Hospitality are building a legacy by contributing to the whole.” We have already written about it before in the article Innovation, Vision, Creation and Management, and we return to the topic whenever we describe our brand’s DNA. We talk about community and our role in the construction of […]
A new normality that brings us closer together and allows our personal growth For over a year, we have been living one of the most challenging moments of our life in society. Suddenly, everything we knew became unreachable, we realized the fragility of our systems and personal relationships, and, above all, we realized how much […]