In the “game of appearances,” he who is Real is King! The metaphors that are part of our Life also apply to Branding and Marketing: do we use our talent or gift in a mission for the truth or lies? Branding is for Purpose ABC Sustainability Luxury Hospitality was born compelled by a well-defined purpose […]
It’s not about Change, It’s About Evolving
It is not the strongest brands that survive, nor the smartest, but the ones that manage to adapt to evolution and even with them nothing can be taken for granted. I believe that we can always do more, better and differently. Just as each person is unique, each Brand is unique and has immense value […]
WELLNESS IN CITIES – A REVOLUTION OF URBAN CONCEPTS.
The New Investment that is Reinventing Cities. This is one of the segments that is benefiting from the disastrous effects of the Post-Pandemic – Mental Health is now a major priority, whether at Corporate or Individual level. The national cities have here a great opportunity to bet on a segment that is already an international […]
What Kind of Relationship do You Want to Establish with Your Customers?
The urge of Marketing Evolution: from the prices war to the differentiating value of each brand. The book “Blue Ocean Strategy” Harvard Business School Press by W. Chan Kim and Renée Mauborgne was launched in 2005, a work that challenged the theories set until today relying on a new management paradigm that is essential in […]
Strategic Vision is Mandatory for those Brands who want to Evolve.
It is one of the biggest business gaps of the National Hotel Brands. A conservative mind-set that fears change when change is the only certainty we have. Without vision, the “path is short”, the focus relies on the present moment and often lives haunted by the past. “Change has never been so fast and will […]
The Positive Side of COVID: The Explosion of the WELLNESS & HEALING Segment in the Hospitality and Tourism sector. What’s awaiting us in 2022?
A provocative title, but purposefully chosen. If 2021 was already an exceptional year, 2022 anticipates even better results. Foreseeing the Future is Acting in the Present – The New Age of True Wellness & Healing Hospitality. I believe that either it goes well, or it goes “very well”. It is fascinating to analyze how the […]
Wellness Retreats are Back and with High Demand, nationally and internationally
Hotel Brands are increasingly investing on this international segment that favours our country. We are in the key moment of the Hotel Brands’ strategy readjustment, whether these hotels are settled in the city, countryside or beach – the integration of the Wellness segment in its positioning, value proposition and sale, is now a priority and, […]
Wellness Hospitality: Trend, Innovation and Reality
We must foresee the Future to create in the Present – a Greater Systemic Vision. Pioneer Brands pay a high price for challenging the old system but, in the end, they only gain by fulfilling their purpose and thriving in a new reality. “Trend” – One of the clichéd words of the present times. We […]
How to create brands in a true, structured, sustainable and, above all, purposeful way?
The economy is showing the first signs of recovery, and with good indicators, Tourism and Hospitality are two sectors that embrace this new phase with a renewed desire to move forward. There are new brands arising, hotel projects to open, and others planned for the next few years, especially 2022. Have we learned something in […]
There is a new generation of brands.
A solid brand strategy is based on three stages and it necessarily begins with the Branding aspect, then the Marketing and, as a result, the Sales. There is a new generation of Brands that are born respecting these three stages and even more important: they are truly moved by a cause, purpose, or vision, fulfilling […]