Ana Beatriz

Who is she and why does she do what she loves?

Ana Beatriz

Ana Beatriz was a Hotelier even before she was born.

This passion was already imprinted on her DNA, inherited from her mother, who was the manager of several Hotels. Ana Beatriz was born in a Hotel and now she brings Hotels to life.

At the age of 11 she announces with all her conviction that she wants to be a Hotel Manager and, as life often attends to our requests, at age 16 she got into the Lisbon School of Hospitality and Tourism. Three years later, she graduates from the Professional Restaurant and Bar Course with high distinction, followed by an invitation to the George Baptiste European Cup in Madrid, which brought together the best students in Europe. Since then, she has been unstoppable, a real fighter, born overcoming challenges to fulfill her dream. Passion, motivation and determination characterize Ana Beatriz.


Professional career path


She started her career at a Portuguese Boutique hotel chain – Heritage Lisbon Hotels – more specifically at Hotel Lisboa Plaza, Janelas Verdes Hotel and Hotel Britania, where during the day she was learning about the basics of hotel operation and assisting the General Manager; and in the evening, she was studying. First at the International University, followed by the Lusófona University. She ultimately completed the course with great success and got her degree in Tourism Planning and Development.

In 2001 she was challenged by the Heritage Lisbon Hotels board members to open Solar do Castelo, a charming Boutique Hotel in the S. Jorge Castle, in the city of Lisbon. An irrefutable invitation. The 11-year-old girl was now a successful woman in the hotel world and this was a source of immense satisfaction, in light of all the sacrifices she had made for a dream that was now reality.

Four years later, a new challenge came to her: the opening of the prestigious “Heritage Av. Liberdade” Boutique Hotel in Lisbon and, in that same year, she became a mother for the first time: "the biggest challenge of her life", as she usually says. New and great challenges required lifestyle changes and, during the following two years, she ran two Wine Tourism Hotels: Quinta de Catralvos and Monte da Charca. Always evolving, always in search of knowledge, she completes her Graduation Course at the Lisbon School of Hospitality and Tourism – the same one where everything began when she was only 16 years old.

In 2009, she returned to the Heritage Group and assumed the official duties of Hotel Manager of the Heritage Av. Liberdade. Now, everything was perfect... But for this innate entrepreneur, the journey had to continue, after all, her motto is "training and vocation are the keys to success". This is so true that she decides to take a "Financial & Hospitality Management" specialization course at Cornell University in Itaka, United States of America. Soon after, she is invited by the Portuguese Tourism Office to be the "Ambassador of Portugal’s Hospitality and Tourism Schools": not only did she gain public recognition, but she also became a great spokesperson, inspiring young people with her successful career example.

That year, convinced that the best and only way to create a new generation of professionals in Portugal, who are highly skilled and passionate about Tourism, she decides to start teaching at the Lisbon School of Hospitality and Tourism.

The next few years are all about changes and transformations. In addition to being a mother for the second time, she receives a very special invitation, dear to her, a real mission: the great family patriarch, her grandfather Virgílio, challenges her to manage the family assets, a building and management company in the Tourism sector, which originates the label “Refúgios de Portugal” and a 100% dedication to the touristic development  of Portuguese countryside houses such as: Casa Fonte Sol, in the Arrábida Mountain; Casa de Mendiz, in the Douro region; and Monte da Charca, in Pegões.

In 2013, invited to join ADHP – the Association of Hotel Directors of Portugal, she organized, in record time, their National Congress: a great challenge that was also a great success.

2014 presents new challenges with an Eco Resort in Comporta, a project by Miguel Câncio Martins, which will boost the region in terms of supply offer (opening in 2018). The big challenges do not stop here, however! This was also the year for making necessary decisions in order to create space for new projects, namely the creation of a Hotel consultancy brand, driven by a big dream: assist investors in recovering existing properties, to rescue their soul and meaning, their history and roots, allowing others to enjoy the best of each place, through the concept of hospitality that she knows and creates so well.

This new life begins in 2015 with the clear purpose of uniting many in favor of a common goal: National Premium Hospitality. Ana Beatriz begins by creating 360º hotel projects for investors who have decided to renovate two centenarian pieces of real estate, giving them a brand new story, a brand new life.

The answer to the increase in new Hotels/Hospitality, is to invest in high-quality professional consulting for new projects, based on a "one-to-one" method. This allows for greater flexibility and a "work with me" customization, while simultaneously combining lightness and structural mobility, thus making processes simpler and more efficien.

Her ambition is to revolutionize current National Hospitality with innovative concepts that combine history and the future, which happen right here, right now, in the present! The now has arrived and its name is AB&C Hospitality.