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And What When a Brand is Truly a Lifestyle? 

20 February, 2023  |  By Ana Cristina Guilherme  |  In Branding and Communication
And What When a Brand is Truly a Lifestyle?

In the “game of appearances,” he who is Real is King! The metaphors that are part of our Life also apply to Branding and Marketing: do we use our talent or gift in a mission for the truth or lies? Branding is for Purpose ABC Sustainability Luxury Hospitality was born compelled by a well-defined purpose […]

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