There is a great need to alter teaching methods to prepare and accompany this century’s greatest revolution. Change has become the basis of any equation in our professional and personal life. We have long since stopped having a life with “only” two parts: a period of learning followed by another of work. No one knows […]
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By Maria João Proença
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In Branding and Communication, Digital Marketing, Hotel Consulting, Hotel Management, Sales Strategy
The Importance of Influencer Marketing in Hospitality
You might have already heard that “word-of-mouth is the best type of advertising”. While before, that “word-of-mouth” was limited to friends, coworkers or any other people with whom we had direct contact, today, this influence extends beyond borders and personal acquaintances. At the origin of this phenomenon are social networks. Their evolution has been super-sonic. […]