How can a small business generate substantial positive impacts? In conversations with SMEs and family businesses, I often receive questions such as how and why implement the strategy of sustainability and regenerative practices in hotels? Why is it vital to rethink the impact of hotels and hotel chains? Innovation By implementing sustainability plans from an […]
| By Maria João Proença | In Branding and Communication, Digital Marketing, Hotel Consulting, Hotel Management, Sales Strategy, Wellness Hospitality
Google Travel Ads to Boost Direct Sales on your Website
Today we address the eternal struggle that hoteliers face regarding OTAs. In a 2019’s article on digital marketing strategies, Guestcentric estimated that 70% of hotel reservations were made through the giant OTAs, namely Booking.com and Expedia, and that this was largely due to the huge investment made by these companies on digital marketing, unthinkable for […]
WELLNESS IN CITIES – A REVOLUTION OF URBAN CONCEPTS.
The New Investment that is Reinventing Cities. This is one of the segments that is benefiting from the disastrous effects of the Post-Pandemic – Mental Health is now a major priority, whether at Corporate or Individual level. The national cities have here a great opportunity to bet on a segment that is already an international […]