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ABC Hospitality - ESG Sustainability
28 April, 2022  |  By Maribel Esparcia Perez  |  In ESG Sustainability, Hotel Management
Why are Environmental Social and Governance criteria so Important for Hotels?

Sustainable Hospitality The Post-Covid ScenarioThe easing of restrictions has led to travel levels at pace again. Also, in the EMEA region, room rates are back to what we saw in pre-pandemic and hoteliers must keep driving rates to compensate for inflation costs. We have a triple planetary crisis relating to climate, pollution, and nature. It […]

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ABC Hospitality - Digital Marketing - The Most Feared Implementation in Hospitality
19 April, 2022  |  By Maria João Proença  |  In Branding and Communication, Digital Marketing, Hotel Consulting, Hotel Management, Technology
Digital Marketing: the Most Feared Implementation in Hospitality.

In the 21st century, we continue to see a structural delay in relation to the role of digital marketing in the hospitality industry. We could say that it is one of the industries that stands to gain the most from a solid digital marketing strategy – the use of digital media for researching and purchasing […]

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ABC Hospitality - 5G What are We Talking About Anyway?
13 April, 2022  |  By Rui Picao  |  In Hotel Consulting, Hotel Management, Technology
5G, What are We Talking about Anyway?

My mission is to pass on knowledge, to clarify doubts, to be the friendly shoulder of technology for the sector and for customers. It is with great admiration that I see a huge confusion about what 5G is, the much talked about and already controversial technological baby. And it is with some indignation that I […]

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ABC Hospitality - Brand Love Tunnel
5 April, 2022  |  By Ana Cristina Guilherme  |  In Branding and Communication, Digital Marketing, Hotel Consulting, Hotel Management
What Kind of Relationship do You Want to Establish with Your Customers?

The urge of Marketing Evolution: from the prices war to the differentiating value of each brand. The book “Blue Ocean Strategy” Harvard Business School Press by W. Chan Kim and Renée Mauborgne was launched in 2005, a work that challenged the theories set until today relying on a new management paradigm that is essential in […]

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