I believe that we still need more international and national investment to finance new hospitality units’ projects. However, I also believe that they should rethink their location, avoiding regions that are completely saturated regarding hotel accommodation. Our country is so rich and still we have regions that need tourism as a lever for many other […]
The Importance of Sleep
In Integrative and Longevity Medicine, we give increasingly importance to choices and lifestyle, as determinants for a full and healthy life. This means that food, exercise, relationships, work, interests, and hobbies are important, as the quality of sleep. However, it is still unusual to talk about the quality of sleep, however, this is a determining […]
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By Maria João Proença
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In Digital Marketing, Hotel Consulting, Hotel Management, Sustainability, Wellness Hospitality
Greenwashing: The Hidden Lie of the Empty, Aimlessly and Valueless Brands
We’ve addressed the importance of “walking the talk” before. In a previous article on how marketing can be the pioneer of sustainability, we wrote that “sustainable marketing must be able to fulfill the core objectives of its activity, generating wealth for the business and the community in which it operates, responding to customer needs, without […]