We have been working with banking in Portugal for many years. Enough time to know that the relationship with a bank can be good or bad depending on the people who are following our case: They must have senior, so that they don’t try to teach us how to manage our own businesses. A part […]
Sustainability, let’s put it into practice?
In Évora, we were the world stage of the “A World for Travel” forum, under the motto of sustainability. Then, we received the Greenfest that has contributed to the education of Portuguese society regarding the importance of sustainability awareness and practice. Now, it is time to put this into practice and implement sustainable measures that […]
Ikigai: finding life’s purpose as the key to the well-being
I think we all dream of a long life. Therefore, we diet, count steps, take supplements, and wait for miraculous treatments that may help us conquering immortality. However, while diet and exercise are certainly vital to health, science shows that there is another factor that impacts our longevity, one that we often forget: Finding a […]
The Email Marketing made from real messages for real people is alive and kicking!
How many times has Email Marketing been declared dead? Year after year, fallacious articles appear around this email marketing that will not survive much longer. Considered by many to be an invasive means of communication, often confused with spam, it is actually a critical tool for maintaining proximity with customers, building loyalty and, ideally, generating […]