The context of rebound that we are living today and that we managed to envision, with the return of Tourism and the gradual lifting of restrictions, leads me to address, once more, a topic that is dear to my heart (from the sentimental point of view), but also that we have been paying dearly (from […]
The covid-19 pandemic is clearly the great catalyst for this new cycle that combines artificial intelligence with environmental technologies, shaping the development of capitalism. Accepting the digital is the main requirement for walking towards “green” and for a more sustainable world, ending the “buzzword” around it and turning it into reality. We all know that […]
A new normality that brings us closer together and allows our personal growth For over a year, we have been living one of the most challenging moments of our life in society. Suddenly, everything we knew became unreachable, we realized the fragility of our systems and personal relationships, and, above all, we realized how much […]
A solid brand strategy is based on three stages and it necessarily begins with the Branding aspect, then the Marketing and, as a result, the Sales. There is a new generation of Brands that are born respecting these three stages and even more important: they are truly moved by a cause, purpose, or vision, fulfilling […]
